Europe appears to be leading the world in the construction and opening of mass-market super markets. The rise in consumer want for cosmetic products, which are organic, and sold at reasonable prices is thus being met. One spokesperson from Organic Monitor, the market research analyst company, explained to CosmeticsDesign-Europe that the trend in spreading everywhere from the European market, even to mass retailers like Wal-Mart. She went on to say that the UK are innovators here, pushing the field by opening these kinds of massive supermarkets. Germany is also among the top leaders of this trend. This is, according to Organic Monitor, the field of organic personal care going main stream. Not long ago, these products were only available in specialty stores.